1. Amazon announced its purchase of Audible.com two weeks ago. Audible.com is the largest provider of ‘audio entertainment’, a term that encompasses audio books as well as radio programs and audio editions of newspapers and magazines. The combination of this acquisition and the recent launch of Kindle (a handheld device for reading electronic books) indicates that Amazon is, if not anticipating a new direction for books, at least hedging its bets.
I’ve gotta say that, as a reader, I’m totally old school—give me paper any day. My dad uses audible.com and loves it, but I have a tendency to tune out and miss whole chapters. Check out ALA Techsource, as they muse a bit on our collective history as listeners. I’ve never used Kindle myself, but I have used Mobipocket (also owned by Amazon), a platform for ebooks that is compatible with almost any handheld device (or even just your computer). The books are cheap, which is nice, but oy! Eyestrain!
2. Harper Collins, as part of some new marketing experiment, is offering free access to a few digital books. I’d love to see the results of this campaign. Does free online access increase sales? Decrease sales? I’d imagine it would depend on the type of book—fiction, non-fiction, reference, etc.
You don’t even have to register for this service, and the complete book is right there online! Downloading and printing are verboten, but you can search the full text and submit reader reviews. Each book is only available for one month. I can't wait for the Neil Gaiman book to be posted! Check it out!
3 comments:
Nice Post on "Impress Your Professor: Future of alternative book formats" Thank you.
Audio Books
well – what people don't know is that Harper Collins only launched this free online reading site after the bestselling author Paulo Coelho revealed his pirate coelho blog to the world during the DLD conference in Munich last January.
I read the interveiw he gave for Newsweek and can't help to join the dots:
http://www.newsweek.com/id/108715
I doubt Harper Collins would have made such a move without this author's pressure.
Thumbs up for Pirate Coelho!
Wow, I didn't know that about Paulo Coelho--very interesting. Thanks aart hilal!
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